We developed a communication strategy in order to set the new brand, remarking with a creative view the idea of a strengthened milk which provides the best nutritional value for an accessible price, taking into account the path of ‘La Serenisima’ (100% argentine) as a main brand, proposing the claim: ‘Lo mejor de verlos crecer, es crecer con ellos’ (the best bit of watching them grow up is growing with them).

Social Media launching campaigns.
Influencer campaigns.
Communication development in Points of Sale.

Social Media launching campaigns.
Influencer campaigns.
Communication development in Points of Sale.
